Privacy Policy

Life Assurance Direct

At Life Assurance Direct we recognize that privacy is important. This document outlines the types of personal information we receive and collect when you use Life Assurance Direct's services, as well as some of the steps we take to safeguard information. We hope this will help you make an informed decision about sharing personal information with us.


This notice offers highlights of the full Life Assurance Direct Privacy Policy, which describes in detail the privacy practices that apply to Life Assurance Direct's products, services and websites worldwide (collectively, Life Assurance Direct's ‘services’). You can also get more information about the privacy practices for specific Life Assurance Direct services in the navigation bar to the left of this notice.

Personal information and other data we collect

Life Assurance Direct collects personal information when you register for a Life Assurance Direct service or otherwise voluntarily provide such information. We may combine personal information collected from you with information from other Life Assurance Direct services or third parties to provide a better user experience, including customising content for you.

Life Assurance Direct uses cookies and other technologies to enhance your online experience and to learn about how you use Life Assurance Direct services in order to improve the quality of our services.

Life Assurance Direct's servers automatically record information when you visit our website or use some of our products, including the URL, IP address, browser type and language, and the date and time of your request.

Read more in the full privacy policy.


We may use personal information to provide the services you've requested, including services that display customized content and advertising. We may also use personal information for auditing, research and analysis to operate and improve Life Assurance Direct technologies and services. We may share aggregated non-personal information with third parties outside of Life Assurance Direct.

When we use third parties to assist us in processing your personal information, we require that they comply with our Privacy Policy and any other appropriate confidentiality and security measures. We may also share information with third parties in limited circumstances, including when complying with legal process, preventing fraud or imminent harm, and ensuring the security of our network and services.

Life Assurance Direct processes personal information on our servers in the United States of America and in other countries. In some cases, we process personal information on a server outside your own country.

Read more in the full privacy policy.